5 Ideas to Make This Your Most Profitable Holiday Season Yet

alexisholidaysIf the holidays are a busy time for your small business, you know how important the next few months will be.

Consumers are expected to spend big this holiday season. If you want them to shop small, you need to plan ahead.

Luckily, there are simple steps you can take to set your business up for success.

Here are five things to keep in mind as you prepare for the holiday season:

Why email Marketing is like making new friends

How likely are you trust the advice or recommendation of a complete stranger?

What about the advice of one of your best friends?

Okay, now think about that when your customer gets an email in her inbox.

If the email is a stiff block of business jargon or just a colorful burst of “BUY NOW!” then she may decide to instinctively respond by deleting it.

On the other hand, if your email feels personal, friendly, and unique, then she may pay more attention to it.

That’s why effective email marketing is just like making new friends. Over time, your emails help you build a relationship based on trust. Then, when they’re in the market for what you offer, you’re the first person they think of.

So next time you’re thinking about your email marketing strategy, ask yourself these three questions: