CONSTANT CONTACT SERVICES
As a Constant Contact Solution Provider, we are in the business of helping our clients achieve their business goals by creating deeper connections with their customers. We Offer a combination of services such as web and graphic design, content development, marketing, data analysis and public relations, it’s our unique combination of experience and boundless creativity that helps us deliver an unmatched set of integrated services that leverages or extends Constant Contact’s online marketing solutions.
Whether you are a new solution provider looking to build your business or an experienced organization looking to expand into new social media marketing services, the key to your success is to find the right mix of marketing services, providing unique value to your clients at just the right price point.
When addressing any client’s needs, we take time to discover our client’s business goals and their marketing efforts to date and once we understand where they want their business to go and what they’ve done to try to get there we can then provide the kind of marketing help they need to improve.
At Alexis Consult NIG. Ltd we are responsible for every element of our client’s engagement marketing campaign, adding value based on our analysis of the client’s needs, We set and execute our client’s outreach schedule and perform regular post-campaign results analysis to ensure preset goals are on track with or exceeding expectations. Based on empirical data, we then make recommendations on course adjustments to steer trends in the right direction
Template Selection and Branding
Creating a professional look and feel through email marketing is a critical element in the delivery of our client’s message. To engage readers and convey the tone and image a small business wishes to project, we select a Constant Contact template that is appropriate and in alignment to our client’s business, be it promotion or information based. Finally, we customize the template to add the client’s brand colors and logos to create an integrated, visually cohesive connection for their target audience
As the service provider, we provide basic advice on the different types of offers that can be made to prompt the target audience to take action (such as limited time discounts or free advice in the form of a download) however you can outsource your content development to us.
Working with a client’s raw content, we put our extensive marketing communications experience to work to hone our client’s message. Using industry best practices, we optimize the subject line to entice the reader to open the email, and the copy to encourage the reader to take action. You wisely avoid using words that send your client’s email straight to the junk folder, crafting the message to solicit the desired response—whether it be to redeem a coupon, purchase a product.
A critical element of Alexis Consult NIG. Ltd Constant Contact Service is the delivery of product training. In keeping with the theme of a ‘Start Up Service’, the right training will help our client take the reins of their Constant Contact marketing outreach efforts once the first send is complete. With everything set up for the customer in advance, we walk through all that has been done to prepare their first campaign, handing it off to the client to schedule and send.
We then follow up with a short overview of Constant Contact’s reports, explaining the differences between soft and hard bounces, open rates, click throughs, and other basic reporting terms.
Finally, email marketing’s social share bar is a must have addition to any campaign, this allows our client’s recipients to spread the word of an offer to friends and followers with the click of a mouse. However, Constant Contact solution providers are seeing increased demand from their clients for social components that take sharing a step further. Some clients may not yet be set up on social networks, or if they are, they may not be taking advantage of them by cross- pollinating their messages and offers.
Being as socially aware and connected as we are at Alexis Consult NIG. Ltd, we make specific recommendations on which social networks would work best for the client’s type of business and target demographic. We also provide significant value by helping clients understand the broader marketing strategy of managing email marketing and social media as one to garner full customer engagement
Where Alexis Consult NIG. Ltd get clients up and running quickly with our Constant Contact start up services, our Managed Services goes a step further by drawing more extensively on our professional experience, taking the burden completely off the client, leaving them to focus on their business. Under our managed services we provide the following services.
List Management and Segmentation
List management and segmentation services take our client’s marketing outreach and client engagement to the next level in Managed Services. By precisely dividing client lists based on specific data points, we refine our client’s messaging to create offers based on what we know about their customers, drawing from information such as location, gender, and buying history. To further enhance the quality of our client’s mailing lists, we use a survey to collect as much data as possible, such as phone number, address, interests, and shopping habits.
With over 5years professional experience in web development and design backgrounds we offer custom HTML template coding services to create a fully integrated look and feel for our client’s and our in-house team will deliver a premium design that will resonate with your target audience.
Constant Contact’s built-in tracking and reporting function details who received emails, who has opened them, and who has clicked on which link—all of which helps us understand which message best resonates with audiences.
We will help you test a variety of messages and offers to compare the performance of each versus each other and against previous campaigns. This enables us advice clients on how their messages should be refined to optimize customer response.
We provide our clients with a monthly email marketing report, complete with our analysis which Includes data showing list growth, offer performance, and any trends evident over time with their communications together with recommendations on how to optimize messages, offers, and lists.